Data
Catalog, channels, sales and the rules of each marketplace.
Solutions · Artificial intelligence
Artificial intelligence, used with judgment
AI has been inside the platform long enough for us to know where it works and where it doesn't. We'd rather be clear about both.
AI across the whole journey
It isn't a separate feature. It steps into every point where there's volume and repetition.
Analysis
Reads what's incomplete, wrong or outside the channel's pattern.
Intelligence
Proposes content, category, translation or a price move.
Action
Publishes and updates on the channels, once validated.
Optimization
Learns from the team's corrections and improves the next batch.
Where it already makes a difference
Six fronts that run on AI today, with human review on top.
Per-channel content
From one master record it writes titles, bullets and descriptions inside each marketplace rulebook: character limits, required attributes, banned terms.
Catalog translation
Five markets, five languages, without hiring five translators. Industry terminology kept consistent across channels.
Categorization
Amazon's category tree isn't Kaufland's and it isn't Bol's. The model proposes the fit and learns from the team's corrections.
Missing attributes
Fills fields from the spec sheet, the images and the catalog history, within what each channel demands.
Anomaly detection
Price below the floor, stock dropping too fast, a listing that lost the featured offer. The alert lands before the problem does.
Team support
Summarizes open cases, drafts buyer replies and prepares the work so a person only has to validate it.
Where we don't let it decide alone
One figure worth keeping in mind: according to McKinsey, 88% of organizations already use AI in some function, but only 39% can measure any impact on the bottom line. The difference is almost always using it in the right place.
McKinsey, The state of AI, 2025
McKinsey, The state of AI, 2025
- Price changes beyond the limit we set with you
- Publishing content on channels with editorial approval
- Replies to complaints and cases opened by customers
- Anything that puts the health of your seller account at risk
AI + human intelligence
AI speeds things up. Decisions still have people behind them.
AI takes the repetitive work. Anything touching margin, risk or account health always goes past a person.
AI to accelerateProcesses volume and finds patterns in minutes.
People to decideValidate and own whatever has commercial impact.
Technology to scaleMore products and channels without more manual work.
Experience to steerYears of European marketplaces applied to your case.
Start with the assessment
Twenty minutes on the phone and an honest read of your catalog. If we're not a fit for you, we'll say so.